Welcome to the new “crazy cat lady.” Once a dowdy, eccentric figure with at least a dozen cats shedding hair on every available surface, today she’s a hip-at-any-age woman who knows an unassailable truth: Cats are awesome! And she declares her kitty love with pride, humor, and—like her cats—an irresistible dose of sass. Her tote bag is stocked with lint rollers and catnip. All her photos get the #catlady or #crazycatlady hashtags. And she’s not alone—each tag has over 4 million posts on Instagram!