Fifteen-year-old Sam isn’t special. He’s not a famous vlogger, he’s never gone viral, and he doesn’t want to be the Next Big Thing. None of which was a problem until Dad got rich and Mum made the whole family move to London. Now Sam is being made to go to the North London Academy for the Gifted and Talented. Can he navigate his way through the weirdness and find a way to be himself?