Over the past two decades Frieke Janssens has built a solid reputation in staged photography. Her visual language is both surprising and playful and reveals a great sense of humor. It is often redolent with tension and her works exude an unspoken, tragic undercurrent. Janssens' images are sumptuously beautiful, but touch upon subjects that aren't: death, smoking, drinking, and the battle between the sexes. This combination of taboo and pure aestheticism marks her style, hence: The Sweetest Taboo.